Larry Lomotey
My Proven UX Strategy
Research, Design, Validate
Here I outlines my rigorous, user-centred design process a proven framework that transforms business objectives into intuitive digital experiences. From initial briefing to final delivery, each phase is built on research, validation, and iterative refinement to ensure solutions meet both user needs and strategic goals. Whether solving complex product challenges or optimising existing journeys, this end-to-end methodology balances creativity with analytical rigour, delivering measurable results through collaborative design thinking.
Briefing and understanding​​​​
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To understand both the business or brand goals and the end user ’s needs. By the end of this process, we should have a clear grasp of the organisational or brand requirements, as well as the design strategy to
guide the research phase.
Research & Analysis​​​​
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The goal of this stage is to gather and analyse user insights, uncovering challenges, identifying effective elements, and eliminating pain points to develop solutions that align user needs with business goals while driving meaningful improvements
Prototype​​​​
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To develop a working, testable mock up of the experience for evaluation with target users.
Test​​​​
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To gather user feedback that determines whether the solution effectively addresses the original brief or requires further iteration.
Design – lo fi and hi fi​​​
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To develop a comprehensive visual representation of the intended final experience, enabling validation by both team members and stakeholders, and paving the way for progression
to the prototyping phase.
Deliver​​​​
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This collaborative approach ensures smooth transition from design to deployment while maintaining solution integrity.
Scroll down t o see a full break down of my process
Briefing and understanding​
Once briefed, the aim is to digest and thoroughly understand the brief. There will usually be questions after wards, and this can be approached in a few different ways. In an organisational setting, I would typically seek to ask further questions of the stakeholders, or in an agency setting, from the client. Additionally, I would speak to product owners, research teams, and data teams to determine whether any prior work has been done in the same area.
The objective​
To understand both the business or brand goals and the end user ’s needs. By the end of this process, we should have a clear grasp of the organisational or brand requirements, as well as the design strategy to guide the research phase.
Research and Analysis​
UX research serves multiple purposes throughout the design process, helping us better understand users their needs, behaviours, and thought processes. The most effective way to achieve this is by empathising with users, stepping into their shoes to adopt their mindset.
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Research generally falls into two categories: qualitative and quantitative.
Qualitative Research​​
This is an exploratory approach where researchers gather verbal, behavioural, or observational data, interpreting it to uncover insights. Common methods include:
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Focus groups
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Contextual interviews
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User interviews (conducted online or in person)
Quantitative Research​​
This structured method involves collecting and analysing numerical data, using statistical techniques to interpret and present findings. Typical approaches include:
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Online questionnaires
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Face-to-face surveys
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Telephone surveys
The objective​
The goal at this stage is to gather and analyse user insights, enabling us to:
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Understand user challenges
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Identify what works effectively
This analysis informs user-centred solutions and drives meaningful improvements.
Analysis​
Analysis helps us gain clarity and draw meaningful conclusions. By defining the problem space, we move closer to the right solution. This is achieved through key UX exercises:
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Creating User Personas
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Card Sorting
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Empathy Mapping
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User Flows
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User Journey Mapping
Creating User Personas ​​
A user persona is a fictional representation of your target audience. It makes the design process more tangible by outlining user needs, behaviours, experiences, and goals. Personas ensure solutions remain user centred.
Card sorting​​
This method involves organising information into logical categories based on user input. By observing how users group content, we identify patterns and themes. The insights help define user-focused problems and shape design solutions.
Empathy Mapping​​
An empathy map synthesises observations to reveal unexpected insights about user needs. It encourages designers to adopt the user’s emotional perspective, highlighting challenges and opportunities. This understanding guides the creation of intuitive solutions tailored to real user experiences.
User Flows​
User flows are visual blueprints that map possible pathways through a system. They illustrate Entry points, Decision points, Potential barriers and Final outcomes. By analysing these flows, we optimise interactions and remove friction, ensuring users can achieve their goals efficiently.
User Journey Map​
A user journey map visually outlines the steps a user takes to accomplish a goal whether making a purchase, finding information, or signing up for a service. It tracks every touchpoint with your brand, revealing pain points and opportunities to improve the overall experience.
The objective​
By the end of this phase, we should:
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Clearly understand user pain points
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Identify and eliminate barriers in the user experience
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Ensure solutions align with user needs and business goals
Design – lo fi and hi fi​
At this stage, we begin translating ideas into tangible designs. The approach follows a progressive refinement from basic concepts to polished solutions.​​
Low-Fidelity Design (Lo-Fi)​​
The initial phase focuses on simplicity and structure:
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Created in Figma or Photoshop using basic grey boxes and lines
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Prioritises flow and spatial relationships over visual details
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Enables rapid iteration and early feedback collection
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Encourages open critique from users and designers (as they're more comfortable evaluating unfinished work)
High-Fidelity Design (Hi-Fi)​​
Following lo-fi validation, we develop detailed solutions:
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Replaces wireframe placeholders with actual UI elements
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Incorporates brand assets, typography, and visual design
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Enables functional prototyping for realistic user testing
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Allows for refinement of both usability and aesthetics
​The methodology delivers multiple benefits - it's efficient (catching core issues early), cost-effective (minimising work on unproven concepts), user-centred (testing at various stages), and iterative (continuously improving the solution)​
Process Flow
1. Conceptualise → 2. Lo-Fi Testing → 3. Refine → 4. Hi-Fi Development → 5. Validate
This structured approach ensures we balance speed with quality, delivering solutions that are both usable and visually polished.​
The objective
To develop a comprehensive visual representation of the intended final experience, enabling validation by both team members and stakeholders, and paving the way for progression to the prototyping phase.​​
Prototype
Prototyping represents a pivotal stage in the UX process, transforming conceptual ideas into interactive experiences. These tangible models serve four critical purposes: they enable rigorous testing and validation, improve communication with stakeholders through concrete demonstrations, reveal usability issues early in development, and maintain a user-centred design approach. By creating functional prototypes, we verify the final product’s alignment with user needs and expectations before committing to full-scale production.​
The objective
To develop a working, testable mock-up of the experience for evaluation with target users.​
Test
Testing serves as the cornerstone of experience design, fulfilling several critical functions: it evaluates usability and identifies errors, enhances the overall user experience, reduces long-term costs by catching issues early, drives product success through validated solutions, and builds trust via evidence-based design. This comprehensive approach ensures digital products are both functional and delightful for end users while delivering measurable business value.​
Through iterative testing, we gain deeper insights into user needs, validate our solutions, and identify necessary refinements. This cyclical process test, analyse, refine, and repeat ensures we deliver the optimal experience.
The objective
To gather user feedback that determines whether the solution effectively addresses the original brief or requires further iteration.​
Deliver
Upon completing all phases, you will have a validated, viable solution to the original brief. The focus then shifts to:
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Cross-functional implementation
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Maximising operational efficiency
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Minimising disruption to end users
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This collaborative approach ensures smooth transition from design to deployment while maintaining solution integrity.
This end-to-end UX process is designed to transform challenges into seamless, user centred solutions grounded in research, refined through iteration, and validated through real world testing. By aligning user needs with business objectives at ever y stage, we ensure the final product isn’t just functional, but meaningful.
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From initial briefing to final deliver y, this framework balances creativity with rigour, turning insights into intuitive experiences. The result? Solutions that users love, stakeholders endorse, and businesses thrive with
Ready to elevate your next project? Let’s collaborate or explore more of my work